VELO Cafe began with a passion for bicycles and cycling parts before discovering a new love for coffee. Two seemingly different passions gradually found their way together, shaping the identity of VELO Cafe today.

𝗖𝗔𝗙𝗘 + 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 + 𝗖𝗬𝗖𝗟𝗘 + 𝗥𝗘𝗖𝗬𝗖𝗟𝗘

Four ideas brought together to create a destination for coffee lovers along every journey.

The concept connects coffee with the spirit of movement — cycling forward, exploring new paths, and taking a moment to pause, recharge, and enjoy the journey before moving on again.

The idea of “Cycle” naturally extends into “Recycle.” By choosing recyclable aluminium cans, VELO Café aims to reduce plastic use while helping preserve the quality and freshness of every drink.

At the heart of the new identity is a brand symbol inspired by two essential elements: the form of a bicycle chain and a drop of coffee. Alongside it, the image of a cyclist holding a cup of coffee brings the brand’s origin, passion, and experience together in one memorable visual.

The cyclist moving forward represents freedom, discovery, and the endless possibilities of every journey, while the cup of coffee becomes a small source of energy and happiness found along the way.

The result is an identity that respects VELO’s roots while moving the brand forward with greater clarity, character, and purpose — creating a visual language that feels natural, distinctive, and memorable.

𝗩𝗘𝗟𝗢 𝗖𝗮𝗳𝗲 — 𝗟𝗲𝘁’𝘀 𝗯𝗲𝗴𝗶𝗻 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

Client : Velo Cafe

VIA : https://www.facebook.com/velocafehuahin?locale=th_TH
Design Director by Krit Kesangam
Designer by Krit Kesangam / Sirawit Ninlawan
Brand Guideline Design by : Sirawit Ninlawan

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