About Us
THINK IN FACTORY is a branding and design consultancy specializing in restaurants, cafés, bars, and hospitality businesses.
We believe great brands are built through the seamless connection of strategy, design, and customer experience. Our approach goes beyond creating visual identities—we help businesses define who they are, what they stand for, and how they create meaningful experiences across every customer touchpoint.
From brand strategy and identity design to packaging, signage, menus, and brand implementation, we work closely with our clients to transform ideas into distinctive brands that people remember and return to.
Based in Hua Hin, Thailand, we partner with entrepreneurs and business owners who believe that thoughtful design can create lasting value, stronger customer connections, and sustainable business growth.
Think In Co.,Ltd.
TH!NK IN PEOPLE
FOUNDER
KRIT KESANGAM
[ TUB ]
CO-FOUNDER
SARUN USAWAPRASERTDEE
[ ED ]
KRIT –
Branding Designer & Creative Entrepreneur
Krit Kesangam is a branding consultant and designer based in Hua Hin, Thailand, with extensive experience developing brands, visual identities, and customer experiences for restaurants, cafés, hospitality businesses, and lifestyle brands.
Over the years, he has worked with a wide range of entrepreneurs, local businesses, government agencies, and community-driven organizations, helping transform ideas into meaningful brands that connect with people and create lasting business value.
As the founder of TH!NK IN FACTORY, Krit combines strategic thinking, design expertise, and real-world business understanding to develop brands that go beyond aesthetics. His approach focuses on creating cohesive experiences across every customer touchpoint—from brand positioning and visual identity to physical spaces, packaging, signage, and customer interactions.
SARUN —
Brand Builder & Company Advisor
Sarun Usawaprasertdee (Ed) is an entrepreneur and brand builder best known as the driving force behind the growth of Smell Lemongrass and Kafak Sangkaya.
With extensive experience in the food and beverage industry, Ed brings valuable expertise in business development, customer experience, operations, and brand growth. His practical understanding of what makes businesses successful allows him to transform ideas into brands that are both memorable and commercially sustainable.
As an advisor to TH!NK IN FACTORY, Ed contributes real-world entrepreneurial insights and hands-on F&B experience to support the team in delivering more effective branding solutions. His involvement helps ensure that every project not only looks great but also aligns with business objectives, operational realities, and customer expectations.
By combining strategic thinking, creative execution, and practical business knowledge, Ed helps TH!NK IN FACTORY create brands that are meaningful, memorable, and built for long-term success.
