Charoensri Croissant Hua Hin is a family-inspired bakery brand rooted in warmth, craftsmanship, and cherished memories. Its identity draws inspiration from Grandma’s original handwriting, transforming a personal family signature into a meaningful brand symbol. Through freshly baked croissants, charming illustrations, and thoughtful details, Charoensri delivers not only delicious pastries, but also a warm and memorable taste of Hua Hin.

The design draws inspiration from the feelings of goodwill, good fortune, and auspiciousness that the brand hopes every guest will experience upon visiting the shop. The visual identity therefore embraces a contemporary Thai character, brought to life through a charming little angel mascot who playfully interacts with a giant croissant. Through its stories and playful movements, the mascot becomes a distinctive symbol that strengthens the brand’s personality and creates a memorable visual impression.

Client : Charoensri Croissant Huahin

VIA : https://www.facebook.com/Charoensri2021/?locale=th_TH
Design Director by Krit Kesangam
Designer by Krit Kesangam / Thiyada Lungkeaw
Brand Guideline Design by : Tanatsorn Sriarj

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